![]() ![]() Originally started at 90″ x 40″ and over the years reduced to the standard U.S. The earlier posters, particularly those from the silent era, tend to be printed in the longer format. At various times these have been produced in slightly different sizes. Distributed for advertising out-of-house and frequently displayed on buses, community notice boards and similar venues. Portrait format but very occasionally printed in the landscape style. UK Double Crownģ0″ x 20″. EXTREMELY RARE COMPARED TO A QUAD. Quite scarce prior to 2000 but a format that has become more common since that date. Many posters for Ealing comedies, Hammer horror and Carry On films were also produced in this format. These were sometimes intended for foreign release of British films but were also used for display in British cinemas. This format was occasionally produced instead of, or as well as a quad. From the 1990s onwards, quads are frequently printed on both sides to enhance the visual effect when placed into a light box. Noted British poster artists include Tom William Chantrell, Eric Pulford and Brian Bysouth. Stone lithography (or offset printing that produced an effect very similar to stone litho) can be encountered in posters produced up to the early 1960s (nice late examples include those printed by the Modern (Electric) Printing Co in the 1950s and early 1960s). Printers include Berry & Co., Lonsdale & Bartholomew and Stafford and Co. Prior to 1985 they were almost always machine folded prior to issue. Printed on heavier stock paper than the U.S. The quad (or to give its full name Quadruple Crown) has been the standard size British cinema poster for many years. Image courtesy of Original Film Art UK QuadĤ0″ x 30″.
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